How does Omega set up the brand reputation |
Most luxury brands will integrate themselves with some projects or activities to set up their continuable images, and they will also found the keyword of their own brands、their own corporate icon and concerned honorable images. The consumers pay high prices, to by the quality of the products and the image that brand have given to consumers. Other people’s admirable sight to this consumer, the sense of pride and the gratification of this consumer. This image is called “The reputation”.
In fact, “The reputation” has its’ own cost performance. Why the price of ordinary luxury goods is high, the reputation is a consideration. The research and development、high quality management、generalized strategy、distribution network and the inner quality of consumers are all can not be ignored.
Switzerland watch brand: Omega, the sales of which is the champion of globle sales has adopted highly effective and excellen t planning strategy. In fact, the strategy can be reduced to four tricks:
In the wake of the moment of glory in history
Since 1932, Omega has been the official timing instrument of Olympics. When spectators all over the world witness the world’s record that created by top athletes together in front of televisions, they will see the Omega mark.
On July 20, 1969, Omega became the first and the only watch brand which had once landed on the moon, so it had created a history record, besides, Omega watch-made technique have been identified all over the world since then. The thought that Omega represents lofty watch-made technique have sunk deep into the hearts of the people.
On June 26, 2009, the first airplane which dose use solar energy began its’ maiden voyage, Omega is also the leadind partner of this plan.
