Omega how to set up the brand reputation PART B |
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Having sponsored the top golf race
Besides Olympics, Omega is also a title sponsor of the World Cup golf championship contest, which was held at chinese Mission Hills. And it also has sponsored Europe master cup golf race. It is apparent that Omega wants to build a image that participates high level sports by the golf race. When some well known athletes such as Emie Els and Tiger Woods wins awards wearing Omega watch, Omega succeeds at the same time.
Investing and researching, seeking for greater perfection
The watches that can land on the moon, their watch-made technique is indubitability. Good “Reputation” can not leave good-quality, and Omega attach its’ quality. Ten years ago, it manufactured coaxial system tegether with a master watchmaker George Daniels, the coaxial system is a breakthrough of modern watch-made technique.
Celebrity Endorsement, making the distance short
In fact, the real reason that makes Omega become the maket leader is Cindy Crowford who has become a globle image ambassador since 1995. Becouse of her, Omega constellation series have become hot products, and Omega has also opened up the huge women’s watch market rapidly. Since 1995, Omega has become the watch that wore by James in 007 series movies. Of course, Omega has also appointed top athletes such as Alan Macarthur、Michelle、Garcia、Michael and more to become the image ambassadors. In Hollywood celebrities, Nicole、George Rosemary and Zhang ZiYi are the most well known stars. (The world executive’s digest)
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